Scholarship Strategies for Every Student

Scholarships are free money for college — money you do not have to repay. With the right strategy, thousands of dollars in scholarships is within reach for most students. Here is how to maximize your scholarship opportunities.

Start With Your School Counselor

Your high school counselor is your single best resource for finding local scholarships. These are awards from community organizations, local businesses, religious groups, and civic organizations in your area. Because local scholarships have fewer applicants than national ones, your odds of winning are significantly higher. Ask your counselor for a list of all local scholarships and their deadlines at the start of each semester.

Research National Scholarships Strategically

National scholarships like the Gates Millennium, Coca-Cola Scholars, and National Merit Program are prestigious and generous, but highly competitive. Apply to these if you meet the eligibility criteria, but do not rely on them as your primary strategy. The National Merit Scholarship, for example, uses your PSAT score from junior year as the qualifying test — prepare for the PSAT if you want to compete for this award.

Apply to Every Scholarship You Qualify For

No scholarship is too small. A $500 award is still $500 you do not have to borrow. Many students miss out on small scholarships simply because they did not bother applying. Treat scholarship applications like part-time work — set weekly application goals and track your submissions. The more you apply to, the more you are statistically likely to win.

Customize Your Essays

Each scholarship essay is an opportunity to connect with a specific audience. Read the prompt carefully and address it directly. The most common mistake is writing a generic essay that could be submitted anywhere. Research the scholarship provider and weave what you learn into your essay. Why does their mission resonate with you? How do your goals align with theirs?